Google’s Vision for the Future of Online Ads (And Where Publishers Fit In)

Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how Google is working to improve the online ad experience and cope with the many issues currently bogging down publishers, advertisers, and consumers online — from poor mobile ad experiences to advertisers’ mistrust of publisher data and the inability to identify users across devices.

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