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Game developer Gismart is getting cozier with Snap Inc.’s Snap Games, releasing its second game on the platform, Crazy Run, and integrating Bitmoji into its other titles, starting with Perfect Expert 3D.
Bitmoji for Games enables developers to personalize players’ experience by enabling them to bring their avatars to console, mobile and PC games, and Gismart said that during testing on Perfect Expert 3D, ad impressions per daily active user rose 60%.
Crazy Run is a real-time competitive multiplayer game that allows players to play as their Bitmoji while overcoming unusual obstacles on the way to the finish line.
The title was soft-launched on Snap Games in February, and Gismart doubled its retention rate by adding Snapchat’s friend matching feature.
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