G/O Media, With Quartz in Tow, Eyes an Expansion Years in the Making

The publisher has faced criticism while shifting editorial direction

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The digital media company G/O Media, the publisher of a dozen titles including Gizmodo, Jezebel and Deadspin, turned a profit in 2021 for the first time since its creation three years ago, in large part due to digital ad revenues that rose 53% from 2020.

The publisher saw total revenue rise 45% year over year, though the privately held company, owned by private equity firm Great Hill Ventures, declined to provide specific figures.

Although revenue comparisons to 2020 will naturally prove flattering, G/O Media points to its newfound profitability as the culmination of a years-long internal transformation, which was an at-times painful process punctuated by criticisms of the management team that led to nine of the ten original editors in chief to leave the company.

Now, with a cadre of new leadership aligned to the vision laid out by chief...



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