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Facebook Gaming released its latest Games Marketing Insights report, which compared the gameplay and spending habits of mobile gamers before and after the beginning of the Covid-19 pandemic.
For this report, Facebook Gaming commissioned a survey of more than 13,000 people in July 2020 and separated respondents into two groups: new gamers and existing players. Respondents were assigned to a group based on whether or not they had regularly played mobile games “before the initial peak of the pandemic.”
Facebook’s
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