Publishing

Facebook Extends Availability of Revenue Lift Tool for Instant Articles

Publishers can compare their content against the mobile web

Publishers who post links, even if they do not use Instant Articles, can access Revenue Lift from Creator Studio Facebook
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By David Cohen

June 8, 2021

Facebook said Tuesday that the Revenue Lift tool for its Instant Articles is being made more broadly available in response to direct feedback from publishers.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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