Facebook Begins Its Test of Reducing Distribution of Political Content in News Feed

It will start out in Brazil, Canada and Indonesia this week with the US to follow

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.


CEO Mark Zuckerberg said during Facebook’s fourth-quarter-2020 earnings call last month that the social network was “considering steps we could take to reduce the amount of political content in News Feed,” and the company said Wednesday that testing along those lines is underway.

Product management director Aastha Gupta said in a Newsroom post Wednesday that the process will start by temporarily reducing distribution of political content in News Feed for “a small percentage” of people in Brazil, Canada and Indonesia this week, with the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in