Facebook Begins Its Test of Reducing Distribution of Political Content in News Feed

It will start out in Brazil, Canada and Indonesia this week with the US to follow

Facebook said political content accounts for roughly 6% of what U.S. users see in News Feed anton_novik/iStock

CEO Mark Zuckerberg said during Facebook’s fourth-quarter-2020 earnings call last month that the social network was “considering steps we could take to reduce the amount of political content in News Feed,” and the company said Wednesday that testing along those lines is underway.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.