Email Marketing News

Email Marketing Is a Game — Now More than Ever

Headshot of Melissa Chowning
By Melissa Chowning

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Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience member… well, for the most part.

That direct relationship with the audience is increasingly under attack from Google, turning email marketing into a strategy game that is quite similar to ones publishers and brands have been playing for years with Facebook and Google itself. It’s 2020, and we all better be ready to play.

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Headshot of Melissa Chowning

Melissa Chowning

Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.

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