Elon Musk Says Twitter Deal on Hold, Citing Uncertainty Over Fake Accounts, Bots, Spam

A 5:44 a.m. ET tweet caused Twitter’s share price to drop while Tesla’s rose

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It wouldn’t be a day that ends in “y” without more drama surrounding Elon Musk’s pending $44 billion acquisition of Twitter, and the drama started early Friday, with a 5:44 a.m. ET tweet, to be exact.

Musk tweeted, “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than 5% of users. Still committed to acquisition,” linking to a May 2 Reuters post covering the company’s filing with the Securities and Exchange Commission.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in