During Upfront Week, YouTube Wants to Be Seen as Better Than TV

The platform says it offers true incremental reach

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YouTube is once again revving its pitch to advertisers on how it’s better than TV.

“[Advertisers] need to be where people are and in TV, that is YouTube,” said Tara Walpert Levy, vice president, Americas at YouTube.

That’s the crux of the platform’s pitch to advertisers during its first appearance during upfront week. YouTube moved its signature Brandcast event from Newfronts to the week traditionally for TV publishers, emphasizing to advertisers its importance in the burgeoning connected TV space.

CTV is expected to command over $19 billion in ad spend this year, a 32% increase from 2021, according to eMarketer.



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