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DMG Media, the publisher of Mail Online and Thisismoney.co.uk, will aim to grow its revenue streams with Outbrain, becoming its exclusive recommendation partner.
The multi-year deal, which begins in the final week of September, will see web recommendation platform Outbrain provide a discovery feed for organic and paid content across its various international online platforms. According to their site, Outbrain creates 10 billion daily recommendations across over 7,000 partner online platforms.
The deal will utilize Outbrain’s Smartlogic recommendation tech, which claims to drive “relevant reader experiences” within their online feeds and, through the reach of Mail Online, will see the partnership increase their monthly footprint to 1.1
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