Conversation Velocity Added to Billboard Hot Trending Songs Powered by Twitter

The initiative began last October

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Starting Nov. 1, the chart—sponsored by Xfinity Mobile—will incorporate conversation velocity over the relative time period in addition to total conversation metrics.

Billboard Hot Trending Songs Powered by Twitter will continue to be available in 24-hour and seven-day views, spotlighting the best-performing tracks during those respective periods and giving fans data on the most discussed and most active songs among Twitter users.

Ad formats across Billboard properties and on Twitter give brands the chance to enter the fray, and the chart will continue to be supplemented by editorial coverage, organic support from artists and video content.




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