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With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity’s latest campaign claims that there are greater horrors than the ones in films—like living with terrible home internet.
Today, Xfinity launched its latest comedic campaign, “Not That Bad,” featuring two spots that highlight the senselessness of living with shoddy internet services. Developed in partnership with agency Goodby Silverstein & Partners (GS&P) and directed by Spencer Riviera of O Positive Films, the 30-second spots look at the lives of people burdened by both physical and technological setbacks.
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