Cleveland Cavaliers Bring AR to Fans During the NBA Playoffs

Augmented reality features will be available during home games and away game watch parties

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Augmented reality is coming to the NBA playoffs, thanks to a partnership between the Cleveland Cavaliers and fan engagement platform ARound.

With this partnership, Cleveland Cavaliers fans will be able to access a shared AR experience called the “Cavs ARcade” during home games and away game watch parties throughout the NBA playoffs.

The Cavs ARcade experience will let fans digitally interact with the basketball court at Rocket Mortgage FieldHouse, view an AR version of mascots Sir CC and Moondog and play games like the AR Chain-shot contest, which will give people the chance to win Cavs jerseys, autographed merchandise and other prizes.

Screenshot of the AR Chain-shot game available in the Cavs ARcade experience on mobile devices

The Cavs ARcade experience can be accessed for free through the ARound Stadium mobile app, which is available to download for free on iOS and Android devices.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in