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Augmented reality is coming to the NBA playoffs, thanks to a partnership between the Cleveland Cavaliers and fan engagement platform ARound.
With this partnership, Cleveland Cavaliers fans will be able to access a shared AR experience called the “Cavs ARcade” during home games and away game watch parties throughout the NBA playoffs.
The Cavs ARcade experience will let fans digitally interact with the basketball court at Rocket Mortgage FieldHouse, view an AR version of mascots Sir CC and Moondog and play games like the AR Chain-shot contest, which will give people the chance to win Cavs jerseys, autographed merchandise and other prizes.
The Cavs ARcade experience can be accessed for free through the ARound Stadium mobile app, which is available to download for free on iOS and Android devices.
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