CEOs and CFOs Alike Should Take Ownership of Mid-Year Forecasts

Resolving budget disagreements in the boardroom


Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, John French, CEO of French LLC, an advisory firm for the media industry, shares his ideas on budget projections and resolving disunity in the boardroom. Below, in his own words, he emboldens CEOs to step up and own their forecasts like they would anything else.

The challenge 

As we move into the middle of Q3, most of us in the C-suite are actively working on mid-year forecasts.

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