Business Is Booming for Climate-Conscious Publishers

As long as advertisers and media owners can get more comfortable showing their green creds

Climate coverage, while getting more urgent and ubiquitous, is big business for publishers. But for this sector to keep growing, the buy- and sell-side need to get comfortable showing their cards and agree on how to measure that credibility.

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This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.