Augmented Reality

Broadway Uses AR to Get People Into Theaters

People spent 750 hours interacting with AR experience The Holiday Show Globe

Emodo
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By Trishla Ostwal

July 12, 2022

The pandemic was tough on the theatre industry. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre-goers’ imagination.

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Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is Adweek's tech policy reporter.

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