Connected TV

British Broadcasters Adopt NBC Universal's Unified Advertising Metric CFlight

ITV, Sky and Channel 4 will now adopt the campaign measurement tool

television remote control changing channel
Measurement tool Cflight will be adopted by Channel 4, ITV and Sky.Photo by Jonas Leupe on Unsplash
By Stephen Lepitak

June 11, 2021

British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC’s campaign measurement tool Cflight.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

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