How NBCUniversal Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures

The network introduced CFlight

Brands pay a lot of money to advertise on NBCUniversal’s vast portfolio of media assets. That’s why the company is helping its advertisers and agency partners understand just how many people are consuming their commercials across all viewing platforms, linear and digital alike. The network introduced CFlight, a unified advertising metric measuring live, on-demand and time-shifted commercial impressions within full episodes of shows on every viewing platform.