Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
That ringing you hear is probably coming from the ears of the BeReal team, as the TikTok Now feature that debuted Thursday should be very familiar to them.
Just as in the BeReal application, TikTok users will receive a prompt every day encouraging them to share what they are doing at that exact time via a 10-second video or static image, using their devices’ front and rear cameras.
TikTok said it will test TikTok now over the coming weeks as a feature within its flagship application in the U.S.