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e.l.f. Cosmetics became the first beauty or skincare brand to jump on the BeReal bandwagon.
BeReal is a social application that prompts its users to share a single post each day, at a time chosen by the app, with those posts containing two images: one from the device’s front-facing camera and the other from its rear-facing camera.
e.l.f. shared an organic post on BeReal Friday (Aug. 5), and the first 150 users who sent a friend request to the @elfyeah handle received a promo code giving them a free Hydrated Ever After Skincare Mini Kit and free shipping.
Creative agency Movers+Shakers spearheaded the initiative, seeing BeReal as a new opportunity for brands to connect with superfans and to provide insider access via their content on the platform.
Movers+Shakers
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