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B2B Publishers Find Success Selling Human Expertise

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By Andy Kowl

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In a recent political debate with a friend, I claimed that I talk daily with leading experts across a wide range of industries. Who? Publishers of B2B media.

Coincidentally yet unrelated, someone asked me how many B2B publishers are truly experts about their markets. I thought a moment. “All of them?” I said tentatively, realizing as my own answer sunk in that I do believe that. The exceptions to the rule tend not to last long.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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