Experiential

Atlantic Ventures Is on Pace to Bring in 10% of Total Revenue

The Atlantic's in-house incubator launched its third project in May

Atlantic Ventures Is on Pace to Bring in 10% of The Atlantic’s Total Revenue — A Forest for the Trees, an immersive art exhibit in Los Angeles, is the second of Atlantic Ventures' three launches.The Atlantic

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Atlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher’s total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures.

The Atlantic launched the in-house operation in late 2019, and it has since debuted three ventures, which generate revenue through a mix of sponsorship, ticketing and book sales, said Atlantic Ventures executive director Brad Girson.