Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.
Architectural Digest wants to help its readers turn their house into a home page.
The Condé Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams.
“This is a really logical time to launch AD It Yourself,” David Kaufman, global digital director of Architectural Digest, told Adweek. “We have the authority to lead the D.I.Y. (do-it-yourself) space, we’ve seen record traffic in recent months and this kind of content has always over-performed for us as a brand.”
As well as responding to pandemic-induced reader demand to home renovate, the new vertical should translate into a healthy bottom line.