Ad Tech

Architectural Digest Launches Home Improvement Vertical, AD It Yourself

The new section hopes to capitalize on property renovation fever

Architectural Digest Launches d.i.y. Vertical, AD It Yourself — "We’ve seen record traffic in recent months and this kind of content has always over-performed for us as a brand,” David Kaufman, global digital director of Architectural Digest, told Adweek. AD

By Mark Stenberg

July 28, 2021

Architectural Digest wants to help its readers turn their house into a home page.

Mark Stenberg

Mark Stenberg is Adweek's media reporter.

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