AI Coalition Aims to Demystify Tech for Brands Like HP, Diageo, Kellogg's

Marketers have struggled with how to invest and implement AI

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Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution.

After devising the coalition in the summer of this year, followed by eight weeks of signing up 130 member companies—including HP, Diageo and Kellogg—the first closed-door meeting of the AI Leadership Coalition was held in early October, according to Greg Stuart, CEO of MMA Global.

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