Get the scoop from strategic media pros at Disney, YouTube and more just in time for upfront season at Convergent TV, March 21–22. Learn more.
While 2021 wasn’t quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation—in both science and advertising.
Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as people reemerged. Out of home, a category that saw a 29% drop in spending last year, came surging back with new clients and eye-popping technology. TikTok built on its momentum as the new source of cultural trends, and fast-food giants took big marketing swings—with some hits and misses—to win back customers.