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It’s been a year. A decade? Maybe even an entire millennium. What we’re trying to say is, 2020 has been a slog—but that didn’t stop the creativity of marketers, despite ever-shrinking staffs and budgets.
The year began with boundary-breaking work from Burger King and a Super Bowl that gave us Bill Murray’s first national advertising role. When everything changed in March, we brought you stories about triumphing over new challenges and business pivots. Then, the summer’s Black Lives Matter protests touched off a reckoning within the marketing world, both among agency ranks and brands confronting their problematic roots.