Adweek Podcast: How to Pitch a Covid Vaccine

NBC's primetime special Roll Up Your Sleeves will air April 18

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At prime time on Sunday night, April 18, NBC will air an hour-long special designed to reduce hesitancy around the Covid-19 vaccine. The special, Roll Up Your Sleeves: Presented by Walgreens, which is created and produced by ATTN:, has brought in big names to get out the critical message, including Barack and Michelle Obama, Shaquille O’Neal, Jennifer Lopez, Dr.

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