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How does one market to a generation with some members not having been born yet?
On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O’Brien to discuss Gen Alpha (those born in 2010 and after) and how they are next in line for brands and agencies to target after Gen Z grows up.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
