Adweek Podcast: Cannes Lions 2022—'Confusing Times' for Burger King and David Agency

What does it take to develop a campaign idea for a brand like Burger King?

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The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign ‘More Confusing Times’ is also performing strongly at the awards this year. Will there be a completion to the trilogy next year?