Adweek Podcast: Cannes Lions 2022—Creative Marketer of the Year

AB InBev's vp of culture discusses his expectations for the week ahead in France

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At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the festival, is to be named Creative Marketer of the Year.

On this week’s episode of Yeah, That’s Probably an Ad, Adweek’s Europe bureau chief Stephen Lepitak talks to Ryan Verschoor, the company’s global vp of culture and capabilities about some of its recent campaign work, how the company chooses the right initiatives for its brands to tackle and his expectations for the week ahead in France.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.