5 Times Activists Roasted Adland's Fossil Fuel Addiction During the Hottest Year Ever

Climate groups zeroed in on agencies' role in global warming in 2023

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This year was officially the hottest ever recorded, thanks to humans’ industrial-era obsession with burning fossil fuels. And despite a weak, loophole-riddled agreement to transition away from those climate-warming fuels at the United Nations’ recent climate summit, the world is on track to see much more warming in the years to come.

Meanwhile, despite a long history of mis- and disinformation from the oil and gas industry and a recent rollback of climate commitments, hundreds of agencies—including all of the largest ad agency holding companies—continue to work with fossil fuel brands to improve brand image, promote oil and gas products and push back against the narratives of climate activists around the world.

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