2022 Will Be a Year of Unintended Consequences From the Pivot to Privacy

Publishers and platforms brace for a battle over contextual data

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With at least 18 months on the clock until Google withdraws support of third-party cookies in Chrome, 2022 is shaping up to be the year the marketing and media industry really kicks the tires on alternative identifiers.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.