This is a Profile

Why Has the Adidas Tracksuit Endured for Over Half a Century?

Brand Marketing

It's hard to imagine a single garment as omnipresent and iconic.

This is a Profile

Why Blockchain Could Be the Solution to Many of the Problems Brands Are Facing

Digital

74% of execs see a 'compelling' reason to implement the technology.

This is a Profile

This Agency Connects With 100 Million Customers Through Hair

Agencies

Wil Power Entertainment puts together brand activations in beauty salons and barbershops across the country.

This is a Profile

Clothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their Biggest Fans

Brand Marketing

It’s low-risk and helps create emotional attachment.

This is a Profile

Infographic: TV Is Steadily Sinking as OTT Skyrockets

TV / Video

Why advertisers need to pay attention to revenue numbers.

This is a Profile

Why a TV Show Sponsored a Wikipedia Edit-a-Thon

Brand Marketing

American Woman hopes to change perspectives.

This is a Profile

Brands Are Making Things in America Again, but Does ‘Made in the U.S.A.’ Mean Much Anymore?

Brand Marketing

Here's how the label works today as a marketing strategy.

This is a Profile

The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon

Brand Marketing

The high-tech cycling platform is creating a connected community.

This is a Profile

Marketers Need to Use Behavioral Data Responsibly to Really Connect With Consumers

Brand Marketing

The key is figuring out when to optimize loyalty and sidestep bias.

This is a Profile

The CW’s Additional Night of Programming Could Shake Up Its Upfront Talks

TV / Video

Supergirl and Charmed are getting prime-time Sunday slots.

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