It's hard to imagine a single garment as omnipresent and iconic.
74% of execs see a 'compelling' reason to implement the technology.
Wil Power Entertainment puts together brand activations in beauty salons and barbershops across the country.
It’s low-risk and helps create emotional attachment.
Why advertisers need to pay attention to revenue numbers.
American Woman hopes to change perspectives.
Here's how the label works today as a marketing strategy.
The high-tech cycling platform is creating a connected community.
The key is figuring out when to optimize loyalty and sidestep bias.
Supergirl and Charmed are getting prime-time Sunday slots.