Sara IvryFreelance writerSara Ivry is Brooklyn-based freelance writer, editor and podcaster. She has written for The New York Times, Bookforum and many other publications. Brandweek How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its Marketing Edgier Hipper than traditional providers, they're gaining traction with consumers. Careers 5 Must-Ask Questions for Prospective Creative Hires Ad Recruiter founder Christie Cordes offers up her five essential questions. Careers How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply Today, the old rules of advertising no longer apply, and the new ones are being constantly rewritten, as the creative establishment engages in a turf war with data experts and engineers. The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon The high-tech cycling platform is creating a connected community.