How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its Marketing Edgier

Hipper than traditional providers, they're gaining traction with consumers

Telemedicine companies are changing the face of healthcare marketing. Mr. Murdoch/Getty Images

When Zachariah Reitano was a teenager, he suffered erectile dysfunction and—like many of the 30 million American men who experience ED—he was embarrassed by it. Unlike most of them, though, he has a father who’s a doctor specializing in men’s sexual health, so Reitano was comfortable asking for help. That decision wound up saving his life: His ED was a symptom of an undiagnosed heart condition.

This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.
Sara Ivry is Brooklyn-based freelance writer, editor and podcaster.