How Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its Marketing Edgier

Hipper than traditional providers, they're gaining traction with consumers

When Zachariah Reitano was a teenager, he suffered erectile dysfunction and—like many of the 30 million American men who experience ED—he was embarrassed by it. Unlike most of them, though, he has a father who’s a doctor specializing in men’s sexual health, so Reitano was comfortable asking for help. That decision wound up saving his life: His ED was a symptom of an undiagnosed heart condition.

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This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.