Infographic: TV Is Steadily Sinking as OTT Skyrockets

Why advertisers need to pay attention to revenue numbers

There’s been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers, making it clear that no matter what advertisers say, the future favors OTT.

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.