This Agency Connects With 100 Million Customers Through Hair

Salons and barbershops aren't just for grooming

DeVerges Jones (l.), COO, and Wil Shelton, CEO Otis Sanders

For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy seems to be paying off. The Cypress, Calif.-based creative shop claims it connects with more than 100 million customers annually.

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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