MLB Advanced Media Planning Major Game Initiative This Summer

CEO Bowman explains why platforms matter during IAB sitdown

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and even Glen Beck's online venture GBTV, Advanced Media's technology is the gold standard for live Internet broadcasting. President and CEO of MLB Advanced, Bob Bowman discussed the company's strategy for the future and offered his own wisdom about the shifting digital industry today at IAB's Innovation Days event.