PURLs: How to Avoid Data Risks
As technology has evolved, so have consumers’ concerns surrounding the use of their personal data. Not only are they leery of providing information, consumers also are leery of who uses their personalized data and for what purposes. Marketers can ease their customers’ concerns by taking precautions, especially surrounding their online marketing efforts. Here are a few tips to think about when creating a personalized URL (PURL) campaign:
Define and Assess Security Risks of the Web Site: In the planning stages you should define and assess the potential security issues with your marketing campaign to minimize their impact.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in