Crystal Uppercue
Shift Your DM Tactics from The Many to The Only?
Late last year, NIH's National Center for Biotechnology Information featured an article to help marketers deal with the multiple wants, needs, and interests of today's sophisticated — and picky — [...]
Why “Customer Service” Is Not On the DM Bill of Rights
This article contains my version of the services that comprise the 2010 "Direct Marketer's Bill of Rights" — those "inalienables" that you have a right to expect from every direct [...]
VDP Disasters and How To Avoid Them
Variable data projects are more expensive than traditional direct mail, so ignoring the basics can cost you. Disasters can be avoided if you keep your eye on three components that [...]
The New Mail: Look, Smell, Hear, Taste and Touch?!
Nothing beats direct mail for the impact of imagery. Not email, certainly. Perhaps not even video carries the drama of a vibrant, colorful photograph you can hold in your hands. [...]
For Capturing Survey Data, pURLs Are Golden
Once upon a time, when they were first introduced, pURLs were viewed by many as a fancy way to sell something to customers. Today's smarter pURLs offer customers some benefits, [...]
Midyear Ins and Outs
Everybody reads those quirky "What's In/What's Out" lists that reappear in the media each year. This got me thinking about direct mail. As you know, effective direct marketing is an [...]
PURLs: How to Avoid Data Risks
As technology has evolved, so have consumers’ concerns surrounding the use of their personal data. Not only are they leery of providing information, consumers also are leery of who uses [...]
The Green Production Process
Felt-covered amphibians and marketing managers agree: It’s not easy being green. But that doesn’t stop Kermit or your friendly neighborhood production company from trying. “Green” is more than today’s favorite [...]