Best Western Bests Transpromo
Bills, bills, bills. Even marketers can think of them as so mundane as to be ignored as possible advertising vehicles. But that’s a mistake, says Lee Gallagher, manager of global solutions for InfoPrint Solutions Co. of Boulder, Colo.
There are three trends emerging in transpromo, or the growing marketing method of placing promotions on transaction statements, illustrated by the rewards statement work InfoPrint recently performed for Phoenix-based Best Western International.
Trend 1: Data Analytics
“Data analytics is understanding the way your buyer is behaving in [his] environment,” Gallagher says.
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