Making Vegas.com the Odds-On Favorite
Challenge: Raise brand awareness, acquire customers and increase
sales conversions.
Solution: Create a multichannel, direct marketing campaign and promote it through sponsoring the 2009 College Slam Dunk Contest held on April 2.
Results: Using the measurement from four weeks prior as the control, Vegas.com saw a 60 percent rise in calls on April 2 and a 30 percent increase in sales throughout the month-long promotion.
Vegas.com thought it had a slam dunk. But the travel services Web site headquartered minutes away from the Las Vegas Strip decided to make sure.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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