Zynga Launches Enrique Iglesias Campaign in CityVille
Zynga is launching a CityVille campaign next week that integrates singer Enrique Iglesias into the game to promote his Euphoria Tour.
Starting October 4th, players over level 6 can interact with an Enrique Iglesias avatar within their city. Themed reward and collection items like clothing and a Miami high-rise are also part of the campaign, along with quests that net the player Enrique Iglesias posters. The main feature of the integration is a Euphoria Arena structure that players can complete to unlock an in-game preview of Iglesias’s latest music video, “I Like How it Feels.”
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