YouTube Updates Terms of Service

The changes are effective immediately in the US, mid-2021 elsewhere

Ads can now appear on videos from channels that are not part of the YouTube Partner Program adamkaz/iStock

YouTube detailed updates to its terms of service that will take effect immediately in the U.S. and in the middle of 2021 in countries outside of the U.S.

The Google-owned video site re-emphasized that people or organizations cannot “collect or harvest any information that might identify a person (for example, usernames), unless permitted by that person,” adding that facial recognition data is included, as well.

Ads can now appear on videos from channels that are not part of the YouTube Partner Program, and YouTube said it will gradually begin placing ads on brand-safe videos.

YouTube said in a blog post, “This is part of our ongoing investments in new solutions, like home feed ads, that help advertisers responsibly tap into the full scale of YouTube to connect with their audiences and grow their businesses. Advertisers will continue to have full access to our brand suitability controls.”

Finally, for creators that are part of the YouTube Partner Program, revenue payments from the video site will be treated as royalties from a U.S. tax perspective, and Google will withhold taxes from these payments if it is required by law.

YouTube said U.S. creators will be unaffected if they provide valid tax documentation in Google AdSense, and more details will be provided to non-U.S. creators next year, as terms become available in each country.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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