For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fourth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie—a YouTube trends analyst who spots videos piquing viewers’ interests—shares three kinds of videos trending now and the insights they reveal.
#InMyFeelingsChallenge
After the release of Drake’s double album, Scorpion, the internet was quick to create the next big dance craze.
Started from the bottom, now we’re here: First created by comedian Shiggy, the social challenge was initially called the #DoTheShiggy challenge.
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