YouTube Streamlines Earnings Reports For Partners

In order to simplify things for creators that are making money off their videos, YouTube has announced that as of April 1, 2013, "AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners." Rather than going to AdSense for earnings reports, YouTube creators with monetized videos will view their earnings, which will be calculated by YouTube, in YouTube Analytics.

In order to simplify things for creators that are making money off their videos, YouTube has announced that as of April 1, 2013, “AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners.”  Rather than going to AdSense for earnings reports, YouTube creators with monetized videos will view their earnings, which will be calculated by YouTube, in YouTube Analytics.

On YouTube, there are two types of earnings—AdSense earnings and YouTube earnings.  Andy Stack, YouTube Product Manager, explains the difference and how it plays in to the video site’s decision to change the way these earnings are reported:

“As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings).  YouTube serves the optimal ads when a viewer watches the video.  Previously, AdSense calculated and reported the auction-sold AdSense earnings.  YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings.  Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.”

YouTube earnings won’t be entirely removed from AdSense.  Stack explains that, “You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos.”  However, the primary destination for earnings breakdowns will be YouTube Analytics.

As with all change, some YouTubers have already begun to complain.  One user comments on the YouTube Creators blog post, “That is going beyond annoying.  I like to check all my earnings in one go on adsense.  I almost never go to YouTube analytics to view my earnings because the reporting is several days behind adsense.”  Stack addresses this complaint, writing that, “YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time.”

What’s your take on this change? Feel free to share your thoughts with us in the comments below.

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.