YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live performances and backstage footage.
Now, the Google-owned video-sharing platform will begin combining subscribers from across multiple channels into artists’ Official Artist Channels.
In a blog post, the YouTube Music Team said, “Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love.
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