YouTube Masthead Ads on TV Screens Exit Beta-Test

They are available to all advertisers on a CPM basis

All advertisers can now opt to purchase the YouTube Masthead for TV ad option on a CPM (cost per thousand impressions) basis.

The Google-owned video site began beta-testing the offering in September, saying at the time that daily watch time via television screens had surpassed 250 million hours.

YouTube product manager Anish Kattukaran said in a Google Support post that the YouTube Masthead can be purchased as part of a seamless cross-screen buy that runs on mobile, desktop and TV screens, or as part of a single-screen-only buy that runs just on TV screens.

Fox has been part of the beta-test of the ad unit, seeking to drive awareness for The Masked Singer.

Natalie

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