YouTube Has Become a Trusted Source For Product Reviews [Infographic]

A survey of UK-based YouTube users indicates that viewers are more likely to buy a product after seeing a positive review.

YouTube has become a trusted resource for many people on the Internet. Viewers trust their content creators to give them all manner of how-to advice from makeup tutorials and craft projects to cooking and furniture making. According to a new study from BuzzMyVideos and OnePoll, YouTube’s content creators generate the most trust with product reviews.

BuzzMyVideos and OnePoll surveyed 500 YouTube viewers aged 16-45 across the U.K. during April of this year, to investigate their video watching habits, and the impact of YouTube reviews on their purchasing habits.

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