Yodle Furthers Local Focus With Ad Tool
Yodle, a company focused on helping small local businesses advertise on the Web, has rolled out a display advertising product.
To date, Yodle has primarily helped local businesses attract prospective customers by facilitating search and online yellow pages campaigns. Now, according to Yodle execs, using the new Yodle Display product allows local businesses to run contextual- and even behavioral-targeted display campaigns.
While the company’s other products are aimed at every range of small business—from pizza places to plumbers—Yodle Display is primarily geared for franchise and multilocation businesses, said officials.
“The conventional wisdom is that online display advertising is strictly for branding and cannot also deliver quantifiable business results,” said Yodle CEO Court Cunningham in a statement.
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